We got taught how to deliver our message to our target audience. Our target audience is low skilled people, without jobs. The group has decided to take the emotional approach to delivering the message to the audience. The story we've decided to go with includes me being a father to Amanda. I need to buy her something like an ice-cream but I can't, showing I am a bad provider. Then when I go get a job I will be able to buy her an ice-cream and we'll start laughing giving everybody who watches it a little bit of a good feeling.

I'm still excited for this project.

Week 3 Powerpoint lesson

This week our teacher gave a short presentation about how to reach a certain group of people through commercials, advertisement and social media. The presentation he used officially was property of someone he knows, which was originally the person who was going to give the presentation to us, but unfortunately, she couldn't come to the lesson.

We also focused on the concept of our commercial and decided on what audience we wanted to reach.

(source (de Kam) Kam, de J.H. (2014) the process of advertising [PowerPoint slides])
Target audience for the commercial: Unemployed people that want or need a job. 



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Brainstorm session .2

 What we have learned  from today's lecture about advertising. When you want to advertise your product there are a few steps you will have to take before bringing it out in public.
Most important is that you know what message you want to bring out and the market behavior of your target audience.

source
(de Kam)
Kam, de J.H. (2014) the process of advertising [PowerPoint slides]

We also had a little brainstorm about the commercial we have to make. Our basic idea: the commercial starts with a little girl walking with her dad. The little girl really wants some ice cream, but the daddy has no money because he has no job. Then our company Segers comes to the rescue and helps the dad with getting a job. At the end, the dad has enough money for some ice cream for his little girl. He buys her the biggest ice cream he can get her, to let her know that he loves her and would do anything for her.

Target audience: Low-skilled people
What makes our commercial atractive: Simple humor and love