What we have learned from today's lecture about advertising. When you want to advertise your product there are a few steps you will have to take before bringing it out in public.
Most important is that you know what message you want to bring out and the market behavior of your target audience.
source
(de Kam)
Kam, de J.H. (2014) the process of advertising [PowerPoint slides]
We also had a little brainstorm about the commercial we have to make. Our basic idea: the commercial starts with a little girl walking with her dad. The little girl really wants some ice cream, but the daddy has no money because he has no job. Then our company Segers comes to the rescue and helps the dad with getting a job. At the end, the dad has enough money for some ice cream for his little girl. He buys her the biggest ice cream he can get her, to let her know that he loves her and would do anything for her.
Target audience: Low-skilled people
What makes our commercial atractive: Simple humor and love
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