Segers Employment agency

We've talked about what kind of company we are going to make a commercial for.
We decided to call it Segers, to screw with Jasper and because it sounds very formal and fitting for a company like an employment agency.

Next step is to think about the commercial. In class we were taught about advertising; what is our target audience? What message do we want to get across? What would draw these people to our company?

We decided on a concept for the commercial also, we want to utilize the emotional aspect by showing people that it's important to earn money to take care of their families for example, since our target audience is people that need jobs and this should encourage them to get a job, of course with the help of our company.

The idea of our commercial is a young girl who wants some ice cream, but sadly, her dad has no money to buy it for her because he has no job. Then our company helps the dad finding a job, simultaneously providing some information about Segers for the audience. The commercial ends with dad, happy that he is able to buy his little girl a very very big icecream.

D2G - 74320