Week 3 (Brainstorm session 2)
Today we have learned is how we can target our advertisment to the people that our company is designed for.
(source (de Kam) Kam, de J.H. (2014) the process of advertising [PowerPoint slides]).
this knowledge has given us the idea on what our advertisment should be about and what kind of commercial it will be. as Michelle has shown in her blog post you can read in short what our advert will be about, this will primarly be a light commercial that is easily understandable for most people and that is our target as well, to reach those who are undergraduated and searching for a job.
Target audience: Low-skilled people
What makes our commercial atractive: Simple humor and love
(source: Michelle Lipman Brainstorm session .2)
Geen opmerkingen:
Een reactie posten