woensdag 18 maart 2015



3 Good & 3 bad commercials

By: all of our group.


Good commercials:

Commercial 1:
What is being advertised: The brand Nike™
How does it attract you: It is a calm ad and it makes you curios
What details are provided: it gives you a motivation
How does it make the product desirable: that sporting makes you able to do great things
What is said to make the urge to buy it bigger: its not being said but by watching it is gives you motivation to start with bettering your life yourself by buying Nike™ products to sport.
What visual techniques are used to engage you: not many but a calm mood that gives the video a more relax feel to it
How does music/audio engage the viewer: a calm and steady voice that speaks a good speech.
Would this commercial influence you to buy the product: it would influence me to better my life and if sporting is part of it, then I would buy Nike™ sport clothing.

Commercial 2:
What is being advertised: KPN Mobile
How does it attract you: Because it is funny
What details are provided: Not a lot it just tells you why KPN makes phones that adapt to modern day use of mailing
How does it make the product desirable: because you like the commercial and it makes it fun and exceptional
What is said to make the urge to buy it bigger: nothing
What visual techniques are used to engage you: Easy to understand commercial
How does music/audio engage the viewer: None
Would this commercial influence you to buy the product: well it is funny I would not be influenced to buy it

Commercial 3:
What is being advertised: Old Spice
How does it attract you: It is funny
What details are provided: None
How does it make the product desirable: It makes it funny and thats what sells well
What is said to make the urge to buy it bigger: because it can make you smell very nice...
What visual techniques are used to engage you: none
How does music/audio engage the viewer: none but the man speaks a funny text and thats what make people laugh.
Would this commercial influence you to buy the product: no because it can not be bought here but if I found it in a store I would




Bad Commercials:
Link1: http://www.youtube.com/watch?v=4ufrTjEY5dU
Link2: http://www.youtube.com/watch?v=wqnHtGgVAUELink3: http://www.youtube.com/watch?v=qE7fZf9ret8


Commercial 1:
What is being advertised: Esurance
How does it attract you: it does not because it makes a character redicioules while in the series it was a good character wich was serious
What details are provided: none
How does it make the product desirable: because a famous actor plays in it it makes it a little more fun and attractive
What is said to make the urge to buy it bigger: none
What visual techniques are used to engage you: none
How does music/audio engage the viewer: none but the same text is being used as in the television series.
Would this commercial influence you to buy the product: no

Commercial 2:
What is being advertised: Saul Goodman attorney at law
How does it attract you: not...
What details are provided: why you need his help.
How does it make the product desirable: nothing except for the fact that it is hilarious
What is said to make the urge to buy it bigger: nothing
What visual techniques are used to engage you: bad examples of why you need a attorney
How does music/audio engage the viewer: not...
Would this commercial influence you to buy the product: no...

Commercial 3:
What is being advertised: Budweiser beer
How does it attract you: not
What details are provided: none 
How does it make the product desirable: because it is a so called "funny commercial" it makes it more attractive
What is said to make the urge to buy it bigger: none
What visual techniques are used to engage you: the dogs do smart tricks
How does music/audio engage the viewer: none
Would this commercial influence you to buy the product: no








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